As a freelance marketer, I often prepare SEO proposals for potential clients and part of my research was to look at the health of the internal link structure of their business websites.
I could spend an entire day on just one proposal. That’s why I was always looking for SEO tools that could help me with my research. I didn’t want to spend a lot of money on expensive tools upfront, but I also didn’t want to spend hours downloading all the links manually and mess about with excel sheets.
Google Search Console (GSC) provides internal link data for free, but does not provide anchor text data and gives no other information about the internal links, and it is limited to the first 1,000 pages.
There are some free tools online that audit internal links and some even audit internal anchor text, but you get very little information and the data is often incomplete.
The paid tools are expensive and not always an option if you don’t want to spent the money upfront (before you got the client).